Evidens de BeautéCampaign

Where your light is free to shine.

Magnetism continues its collaboration with Franco-Japanese skincare Maison EviDenS de Beauté with The Ultimate Shield Very High Protection.

With this campaign, the agency opens a new field of expression for the brand, bridging its scientific precision and heritage with a more embodied, sensory and emotional approach. The narrative shifts from product demonstration to lived experience, introducing a softer, more lifestyle-driven territory.

Rooted in the French Riviera, in Saint-Paul-de-Vence at Château de Montfort, the film captures an environment shaped by light, nature and protection. Shot on 16mm film, the project embraces texture and authenticity, elevating both craft and storytelling.

More than a product launch, The Ultimate Shield introduces a new vision: where your light is free to shine.