Follow the stripesDiscover Instagram
Sonia Rykiel is an iconic luxury ready-to-wear brand and requests Magnetism for its relaunch through an activation on social networks.
Goal: to announce the brand's return to the fashion world with a unique and jazzed up campaign, "Follow the stripes".
- Social Media
- Visual identity
The return of one of the greatest fashion houses
An experience that takes the user behind the scenes of Sonia Rykiel
A journey between the past and the future of the famous striped brand
The famous stripes that made the brand's success are back, and invite the community to discover or rediscover Sonia Rykiel.
Impactful creations that revive the brand's social networks which invite into the historical archives of Sonia Rykiel and her renewal.