Event & Activation
Dyson Beauty Academy
A pop-up store at the heart of Paris
Magnetism is working with the Alternative event agency to create a major event operation: the Dyson Beauty Academy.
A pop-up store which allows you to discover the Dyson Beauty universe for 2 weeks and go through an experience which combines product demonstrations, hairdressing courses, DIY workshops, Hair Science masterclass, etc.
An operation with a high PR resonance, along with parties and influencer meet-ups.
Event-driven and digital activation
Magnetism creates the design and ensures the development of the promotion and registration platform for the pop-up store's workshops.
Magnetism also produces and deploys an iPad application, which is available during the same period in Dyson corners, present in Fnac & Darty stores. The application allows you to make a video before/after having your hair done on the corner and share it on social networks.
Social Media activitation
Several content is produced to promote the pop-up store dedicated to Dyson Airwrap:
Before/after videos, tutorials which explain the operation but also the augmented reality filters published on Instagram and Snapchat - which allows to simulate the use of Airwrap and its various accessories.