Event & Activation

Dyson Beauty Academy

A pop-up store at the heart of Paris

Magnetism is working with the Alternative event agency to create a major event operation: the Dyson Beauty Academy.

A pop-up store which allows you to discover the Dyson Beauty universe for 2 weeks and go through an experience which combines product demonstrations, hairdressing courses, DIY workshops, Hair Science masterclass, etc.

An operation with a high PR resonance, along with parties and influencer meet-ups.

  • Design
  • Tech
  • Content
  • Event
  • Influence
  • RP
  • Retail




Event-driven and digital activation

Magnetism creates the design and ensures the development of the promotion and registration platform for the pop-up store's workshops.

Magnetism also produces and deploys an iPad application, which is available during the same period in Dyson corners, present in Fnac & Darty stores. The application allows you to make a video before/after having your hair done on the corner and share it on social networks.

iPad screen




Social Media activitation

AR Filtrers

Several content is produced to promote the pop-up store dedicated to Dyson Airwrap:

Before/after videos, tutorials which explain the operation but also the augmented reality filters published on Instagram and Snapchat - which allows to simulate the use of Airwrap and its various accessories.