New eraDiscover the website
Founded in 1988, Daniel Roth is a fine watchmaking brand. End of 2022, for the brand relaunch, LVMH asked Magnetism to design a strong concept accompanied by an artistic direction in view of its relaunch. The agency has therefore devised an iconic 360 product campaign capitalizing on the emblematic shape of Daniel Roth watches entitled "Time In Motion".
Magnetism developed the new brand identity by providing a brand book, a website and 3D realistic contents for LVMH to be able to communicate before the timepiece fabrication.
- Art Direction
The watches are hoisted to the rank of masterpiece, simple marvels capable of freeing themselves from all codes. Aesthetics is at the service of these artistic creations thanks to an artistic direction combining poetry and absolute elegance.