Adidas Arena

The Paris Entertainment Company group trusts Magnetism to design and develop the showcase site for its brand new venue: the Adidas Arena.

Built in the North of Paris in anticipation of the 2024 Olympics, the Adidas Arena aims to energize the "La Chapelle" district. The challenge: to create and share a marked identity for a place that has not yet emerged from the ground.

Magnetism imagined and designed a creative website based on a 3D module to discover the future place while staging content enhanced by a modern and unique artistic direction.

• Strategy
• Art Direction
  3D
• Content
• Tech