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The Paris Entertainment Company group trusts Magnetism to design and develop the showcase site for its brand new venue: the Adidas Arena.
Built in the North of Paris in anticipation of the 2024 Olympics, the Adidas Arena aims to energize the "La Chapelle" district. The challenge: to create and share a marked identity for a place that has not yet emerged from the ground.
Magnetism imagined and designed a creative website based on a 3D module to discover the future place while staging content enhanced by a modern and unique artistic direction.
- Art Direction
The Adidas Arena: a destination of expression for creative energies where music, sport, culture and lifestyle meet.